Music is powerful in advertising because it can create emotional connections, enhance memory, and make brands more memorable.
How music creates emotional connections
- Music can evoke feelings and create lasting impressions.
- Music can stimulate brain activity similar to sexual arousal or drug consumption.
- Music can reduce stress and induce positive feelings.
How music enhances memory
- Music can make a product more memorable to viewers.
- Music can improve recall of information.
- Music can help viewers associate sounds with a brand.
- Music can help viewers remember the content of an ad.
How music makes brands more memorable
- Music can help brands connect with audiences on an emotional level.
- Music can help brands craft experiences that resonate long after the ad has played.
- Music can help brands stand out from competitors.
Examples of music in advertising
- Microsoft’s “Start Me Up” ad featured the Rolling Stones song of the same name.
- The Dandy Warhol’s found renewed success after their song was used in a Vodafone commercial.
